Online gambling history only began in the mid-1990s, but has by now succeeded to become a billion-dollar industry in terms of annual revenue. Given the rapidity of development of the internet, online gambling technologies and the emergent competition among online casinos, progressively marketing strategies are beginning to be implemented.

Roulette, continues to be the king of casino games online casinos promote online roulette games offering rebates, high payouts, special bonuses and many other features. That is because of the customers' high demands that an online roulette game can be successful in the UK.

Breaking new grounds in this domain is Red Lounge Casino, which is powered by Cantor Gaming and has lately benefit from the status of being one of the most famous online casinos for offering online roulette games in UK. With the intention of answering ever changing client tastes, the casino frequently initiates different promotions and special features. In November, for example, its clients can benefit from the 15% daily rebate promotions, which give players the opportunity to get 15% of the amount they have lost over a particular day to be transferred back to their account at 9 p.m. London time.

Given that online casino roulette is the undisputed favorite at Red Lounge, they made a client analysis among 110 UK customers with the aim of discovering the features which were considered important in the choice of a favored online roulette game.

87% of the people questioned said that they were mainly attracted by the big payouts when they chose a particular online roulette game. 35% pointed out that the fast gambling pace is a vital element in their choice. 42% of the surveyed customers also highlighted their interest in game graphics and interface.

The information received from the survey was used by Red Lounge to update its casino games to continue keep pace with client tastes. For example, the European roulette game variation is one of the most favorable online casino roulette variation in UK. Besides the fact that is a single zero roulette game, it also comes with a generous la partage rule which gives players the chance to get half their bet back when the result is zero on any 1:1 bet. More, in the single zero roulette game players can bet on as many spots as they wish. The game has also a feature that speeds the peace of the game. Gamblers can choose the repeat bet feature that allows them to quickly place favorite bets again without having to individually place each chip. The game offers 25 to 1 payoffs for hitting a single number.

The measures took by UK online casinos, especially those aimed for players of online casino roulette may now be an exception, but they are destined to soon become a standard in the whole online gambling industry.